Built for theOnes TheyOverlooked.

Design agency for small and minority-owned businesses.
Award-caliber work. Delivered.

Receive signal

CH01 — BOXING

STATUSLIVE

SIGNALhellorad.com

Broadcasting

02 — TRANSMISSION

The Work.

6 projects — drag to explore →

SOLEIL

T-001

2024

A neighborhood bakery with a 15-year reputation and a website from 2009. New identity: warm ink, hand-lettered logotype, a site that finally matched the smell of the place.

Soleil Bakery

Atlanta, GAIdentity + Web

Brand identityLogotypeWeb designCMS

T-002

2024

Corporate law doesn't have to look like every other firm. Dark credibility. Copy that stops talking about solutions and starts talking about outcomes.

Meridian Law Group

Oakland, CAWeb + Copy

Web designCopywritingSEO

HON — 2025

T-003

2025

A fashion house with a political consciousness and inventory that kept selling out because nobody could find the store. New brand: regal, Black, uncompromising.

House of Nzinga

Washington D.C.Identity + E-commerce

Brand systemArt directionE-commerceShopify

T-004

2025

A decade of inconsistent logos, three color palettes, a domain that expired twice. One brand guide later: consistent everywhere, franchise-ready.

Knox & Adler

Chicago, ILIdentity + Web

Brand guideTypographyWeb design

T-005

2025

A wellness practice that felt more clinical than calming. Rebuilt from the ground up: identity that breathes, site that converts, copy that sounds like a human wrote it.

Bloom Wellness

Austin, TXIdentity + Web

Brand identityWeb designCopywritingCMS

T-006

2025

The food was Michelin-worthy. The website was not. Rebuilt with full-bleed photography, online reservations, and menu design that makes you hungry before you arrive.

Verde Restaurant

Miami, FLWeb + Menu design

Web designMenu designPhotography directionBooking integration

2024 – 2025 · Atlanta · Oakland · D.C. · Chicago · Austin · MiamiView all work →

03 — FREQUENCY

What we
believe.

Small businesses have been undersold on what's possible.

The gap between what a small business can afford and what a large business commands has always been artificial. It was never about budget — it was about access. RAD closes that gap.

The best design work comes from understanding the business.

A brand is not a logo. A website is not a brochure. RAD spends more time understanding what a business actually is before touching a single tool. That's where the work earns its quality.

Speed is a feature, not a compromise.

AI-assisted production means RAD can deliver in 7 days what used to take 6 weeks — without cutting corners on craft. The timeline is evidence that the process is right, not that the work is cheap.

Stack

React / Next.js · Sanity CMS · Vercel · Shopify.
Designed in Figma. Built by Claude Code.
Every decision exists because it was the right one — not because the client asked for it.

ReactNext.jsSanity CMSVercelShopifyFigmaClaude CodeStripeTallyLinear

Learn more about RAD →

04 — PARTNERS

You sell.
We build.
They never know.

Marketing freelancers

Add production capacity without hiring. Sell full-service, deliver through RAD. Your clients never see the seams.

Small agencies

Overflow work, tight deadlines, clients you can't turn away. RAD runs production. You run the relationship.

Business coaches

Your clients are always asking for websites. Now you have an answer that reflects well on you.

White-label. Your brand. Our production. 15% discount off retail.Partner details →

05 — SIGNAL

Start a
project.

Fill out the intake form. Record a short video walking us through your business, your vision, and what's not working right now. We review within 24 hours.

No 60-minute discovery calls. No pitch decks before the brief. No vague proposals. Just work.

Start intake form→Partner program→