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Broadcast.

Thoughts on design, small business branding, AI-assisted production, and building things that actually matter. No fluff. No thought leadership. Just work.

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PerspectiveMarch 1, 2025

Why your small business deserves better design

The design industry has spent decades convincing small businesses that 'good enough' is all they can afford. That's a lie — and here's why.

ProcessFebruary 15, 2025

The 7-day website: how AI changed our process

We used to take 6 weeks. Now we deliver in 7 days — without cutting corners. Here's how AI-assisted production made that possible without sacrificing craft.

BrandingFebruary 1, 2025

Brand identity is not a logo

If someone hands you a logo file and calls it a brand identity, they've sold you a fraction of what you need. Here's what a real brand system looks like.

WebJanuary 15, 2025

What small businesses get wrong about websites

It's not the design. It's not the copy. It's the assumption that a website is a brochure instead of a machine that should be generating revenue.

BusinessJanuary 1, 2025

The case for flat-rate pricing

Hourly billing punishes efficiency and rewards slowness. We charge flat rates because the client should know exactly what they're paying before work begins.

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